Why is sale promotion important?

To any organization aiming to make profits, it is very important to sell as many products/ services as possible. 

A product with very modern and convenient features will fall if the sale is low. Therefore, sale promotion plays an important role of the success of a company. It is the process of persuading the potential customers to buy the product. Using free gift, discount vouchers, money off coupons or loyalty cards,… sale promotion raises the first awareness of a new product to customer, making incentives them to buy the product. With a right strategy, sale promotion contributes to the reputation of the company, market share, wholesale and the distribution as well. If a company want to succeed, it is essential to focus on sales promotion.

It is said that sale promotion is a special marketing technique that can directly influence to the customers and sometimes become decisive factor for the success of business.